Get Altitude - Eben Pagan

Get Altitude - Eben Pagan
English | MP4 | MPEG 725 kbps 29.970 fps | 720 x 400 | AAC 128 kbps 48 KHz Stereo | 8.04 GB
Genre: elearning
Everything youre going to learn will be broken up into five key strategic areas:
1. You
2. Your Market
3. Your Marketing
4. Your People
5. Your Systems
You
Youll learn the thinking and methods that I personally use to:
* Manage my time in a way that gives me as much free time as I want
* Attract high-achieving Star team members and convince them to come to work with us
* Prioritize complex projects inside of our business
As you become more effective internally, you will become FAR more effective externally. Ill show you how I constantly up my game and refine my abilities to stay current with the new growth levels of my business.
Your Market

Ill take you step-by-step through the mental and physical processes that you can use to:
* Target a new market, decide whether or not a new product or service makes sense and think in a way that predicts whether or not a prospect will buy
* Create a new category that you can be first in, whether its a completely new business, a new product or service, or a change to the ones you have so you can take more market-share
* Name your brands, products, services, and other formulas so that your customers see them as many times more valuable
By combining all of the methods Ill teach you, I believe that youll have a far higher level of confidence as youre releasing new products and services, and refining the marketing themes of the ones you have so that you get a big advantage over competitors and future competitors.
Your Marketing
At this point, youll start learning from my team and I as a well team.
Youll meet our lead deal-makers, copy-writers, and marketing managers, and theyll teach you some of the methods weve developed for
* Doing larger deals with big partners and media companies
* Developing those partnerships over time to drive down the cost of our leads while at the same time increasing value to our partners
* Writing marketing messages that convert the first time
* Designing websites that maximize the conversion of your prospects
We have a literal machine for integrating good marketing, good partnering, good products, good conversion processes, and good customer follow-up that results in a very profitable overall model. Well show you how we do it.
Your People
If theres one thing that I think we could be the best at, its attracting Star talent to our team. As I mentioned, Ive discovered and developed this process through many years of trial and error (mostly error, and a lot of trial!). I and my team will teach you:
* The process we use to manage our Virtual Bench of people wed like to hire eventually (and make sure we keep building relationships, and no one slips through the cracks)
* How to turn your recruiting from scrambling to find someone into a process where you have people pursuing you
* How to build relationships with Stars that youd like to hire later on, without leading them on or wasting their time
* How to structure teams of people so that they work together effectively, dont get distracted, and deliver the actual result you want
* How to manage and lead people and projects as your business gets bigger, and the complexity in your business increases
Youre going to actually meet our top networkers, and get a feel for who they are and how they do it, so you can learn tips for yourself, and you can learn what to look for so you can find your own.
Your Systems
This section will be taught more by my team than by me, because they are truly the experts. Youre going to learn from executives and business professionals who love what they do, and have an average of probably 15-20 years of business experience building and working in huge companies. They (and I) are going to teach you:
* How we track and report our internal numbers using dashboard reports creating a feeling of total knowledge and stability of our business health
* How we manage our cashflow to make sure we dont spend too much (or too little)
* How we put systems and processes in the places we need them in our business (and not in the places we dont)
* How we manage and run meetings in an efficient way that keeps everyone involved, makes rapid progress, and keeps projects moving forward
* How we manage our legal process, including choosing the right business entity structure, dealing with tax and financial architecture, and making sure we are always doing the right thing and staying out of trouble
In addition, we have experts on our team who have raised tens of millions of dollars in financing, taken many companies public, dealt with massive legal conflicts, and made themselves and a lot of others a ton of money in the process. Youll be hearing from these people as well, and getting tips for all of the above.

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